Aston Martin has announced a radically new brand strategy and worldwide marketing campaign as part of a strategic reposition to accelerate the company’s growth and attract new audiences. As seen on previous models such as the DBX707, V12 Vantage and Aston Martin Valkyrie, the new brand identity is built on Aston Martin’s long-standing reputation for blending luxury craftsmanship and sophisticated design with exceptional driving pleasure.
Intensity. It took. It emphasizes the emotional intensity of driving Aston Martin and the reunification of performance DNA.
July 20, 2022, UK, Gaydon: British ultra-luxury company Aston Martin is launching a bold new creative branding strategy and worldwide marketing campaign to further accelerate its development among new audiences.
Celebrating the company’s position as the maker of the most beautiful addictive performance cars and focusing on the Intensity brand concept. It took. The creative identity is built on Aston Martin’s long-standing reputation for combining luxury craftsmanship and sophisticated design with high-octane emotion and intense driving pleasure, as exemplified in breathtaking new models such as the DBX707, V12 Vantage and the uncompromising Aston Martin Valkyrie.
The strategic repositioning is Aston Martin’s largest investment in the brand in over a decade, cementing its top position in the performance ultra-luxury market. It extends Aston Martin’s appeal to a wider, richer global audience carefully targeted by the brand and reinforces its core principles.
In addition to new visual and linguistic expression, the dramatic overhaul brings a modern update to the iconic wings designed by the manufacturer’s world-renowned design function in partnership with renowned British art director and graphic designer Peter Saville.
The new wings are handcrafted by artisans in Birmingham’s jewelery field and will be used for the first time on Aston Martin’s next-generation sports cars that will further emphasize ultra-luxury, performance and driving intensity.
It is only the fourth time in Aston Martin’s 109 years of existence that the brand has undergone a major redesign. Aston Martin has released behind-the-scenes footage of its unique jewelery making process at Vaughtons studio in Birmingham, the 203-year-old silversmith’s business known for making medals for the Football Association Cup and the 1908 London Olympics.
At this weekend’s French Grand Prix, the Aston Martin Aramco Cognizant F1TM Team will proudly unveil their new wings. To commemorate the 100th anniversary of the brand’s first Grand Prix entry, Aston Martin will race with the original button emblem on the nose of their vehicles, which will pay homage to the badge that appeared on the first Grand Prix entries in 1922.
In one crazy short video, all five of Aston Martin’s current high-performance production vehicles bring Intensity. It took. To life. The film demonstrates the stimulating physiological effects of using an Aston Martin in the Aston Martin Valkyrie, with sensory data visualizations of pupil dilation and heart rate achieved by biometric testing during exciting high-speed laps to convey the feeling and feeling of driving. emotional bond that drivers form with their vehicles.
Reflecting Aston Martin’s love of craftsmanship, attention to detail and winning performance, a series of high-impact social, digital and print assets will also be released internationally, featuring evocative imagery and emotional, intelligent short and long-form writing.
Renato Bisignani, Head of Global Marketing and Communications at Aston Martin, said: “The launch of Intensity, built on the return to the pinnacle of motorsport in Formula 1. Driven. represents the next stage in the evolution of the Aston Martin brand. unlocking its global potential and maximizing our unique position at the forefront of ultra luxury and high performance.
This emotionally driven creative strategy enhances the bolder, sharper and more intense features that have always defined Aston Martin, while maintaining the elegance and sophistication for which our brand and products are renowned worldwide.
“As we engage with our extremely loyal customer base, we anticipate that this additional dimension will benefit from increased demand from the next generation of Aston Martin consumers, with more than 60% of our current sales being made to new customers.”

“Everything we design at Aston Martin is built with integrity, as we are designed to help people fall in love and connect with the hearts and minds of our customers,” said Marek Reichman, Aston Martin’s Vice President and Chief Creative Officer. and passion.
“As we approach an exciting time in the development of our product, the design of the new wings was no exception. Every millimeter of every line – every shape inside the new wings is taken from Aston Martin’s 109 years of creativity.

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When to Start Packing for a Move

One week before moving day
Contact your moving company. Follow up to confirm that your plans are on track so there are no last-minute surprises.

Say your goodbyes. Organize a farewell party, spend quality time with your closest friends and visit your favorite places in town.

Check your packing progress. Most of your belongings should be packed up and labeled by this point. If you’re doing any cleaning or repairs yourself, make sure you’ve got all the supplies you need.

Prepare an “open first” box. This way, you’ll have all your essentials as soon as you arrive in your new home. Read more about what to put in it here. Don’t forget to decide how you’ll get it to your new home. If you’re flying and arriving before movers, you may want to consider sending it to yourself ahead of time.

Hire a sitter. Keep your children and pets from getting underfoot by securing a sitter for moving day. If your dog attends a daycare, consider sending them to it or boarding them if you’re moving within the same area.

Pay your bills. If there are any outstanding bills from your current address, square them away before you move. If you’re moving within the same service area, make sure your move dates and new address is updated in the relevant service provider systems.

Disassemble large furniture pieces. Bookshelves, bed frames, and other furniture may require disassembly and more intricate packing. Get them ready for shipment.

Do any DIY repairs you’ve planned. With much of your stuff in boxes and more space available, tackle repairs like patching wall holes and touching up paint.